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Experiments

Learn cheaply first.

₹25,000 to ₹2 lakh tests on one specific friction. Every experiment publishes the same six things — including the ones we stop.

Every experiment publishes

Question

One thing we genuinely do not know.

Maximum budget

Fixed before we start. We do not top it up mid-way.

Success metric

The number that would prove us right, chosen in advance.

Deadline

A date by which we stop and look at the result.

Result

Published whichever way it goes.

Decision

Scale, modify or stop. Stated plainly.

Running and completed

Nothing here yet. We would rather show an empty page than invent a result.

If you have a question worth ₹1 lakh and 45 days, tell us. The ones we fund get published here from day one, not after they succeed.

Bring us a problem →